YouTube Says Goodbye to the Trending Page After 10 Years

After a decade of showcasing viral videos and emerging trends, YouTube is officially retiring its Trending page. This marks a significant shift in how users discover new content on the platform.

Why is YouTube Removing the Trending Page?

While YouTube hasn’t explicitly detailed the reasons behind this decision, it likely reflects a move towards personalized recommendations. With the increasing sophistication of YouTube’s algorithm, the platform likely believes its personalized recommendations are a more effective way to connect viewers with content they’ll enjoy. This change could also be an attempt to address concerns around the accuracy and manipulation of trending topics.

What Does This Mean for Creators?

For content creators, the removal of the Trending page represents a change in discovery strategy. While the Trending page offered a chance for smaller channels to gain visibility, its absence means creators will need to focus even more on SEO best practices, engaging thumbnails, and promoting their videos across other social media platforms.

How Will Viewers Discover New Content?

Users will now rely more heavily on personalized recommendations, subscriptions, and exploring related videos. YouTube also suggests using features like Explore and Shorts to find new content. This change emphasizes a more tailored viewing experience, potentially leading users down rabbit holes of personalized content.