Canceling Your Streaming Subscriptions? How OTT Apps Make it Tricky

Tired of jumping through hoops to cancel your streaming subscriptions? You’re not alone. Many OTT (Over-The-Top) platforms employ tactics that can make unsubscribing a frustrating experience.

The “Dark Patterns” of OTT Cancellations

These tactics, often referred to as “dark patterns,” are design choices specifically crafted to nudge users towards a particular action, often against their best interests. In the context of OTT platforms, these patterns can make canceling a subscription unnecessarily complicated.

Common Tricks OTT Platforms Use:

Burying the cancellation button deep within account settings.
Requiring multiple confirmations and steps to cancel.
Offering enticing discounts to stay subscribed instead of canceling.
Using confusing language or misleading button labels.

A recent report highlights the growing frustration among consumers, with many finding it surprisingly challenging to unsubscribe from unwanted services. These tricky tactics are designed to retain subscribers, even when they actively want to cancel. So, what can you do to fight back?

Tips for Navigating OTT Cancellation Processes

Don’t be discouraged! Here are a few tips to help you successfully cancel unwanted subscriptions:

Be Persistent: Don’t give up if the cancellation process seems overly complicated. Keep clicking through the steps until you reach the confirmation page.
Read Carefully: Pay close attention to the wording on buttons and links. Watch out for misleading language designed to keep you subscribed.
Screenshot Everything: Document each step of the cancellation process, including confirmation messages. This can be helpful if you encounter any issues later.
Contact Customer Support: If you’re truly stuck, reach out to the platform’s customer support team. Be clear and assertive about your desire to cancel.

By understanding these tactics and following these tips, you can take control of your streaming subscriptions and avoid unwanted charges.